Job Details

Husqvarna is seeking a Social Media Specialist with content creation skills to manage and grow our brand presence across our social media channels. You'll be the organic creative engine behind our social storytelling that will concept, produce and publish engaging content that resonates with our audience and drives brand engagement. You'll serve as the voice of the customer, utilizing social listening tools to monitor platforms, respond, and engage on behalf of the brand.

What You Need to Know:

• Primary community manager responsible for social listening across all platforms including META, Reddit, YouTube, TikTok, LinkedIn, and X by responding to comments, and keeping conversations active within our community.
• Analyze and report on current trends to inform the organic social strategy; while ensuring it ladders up to our national brand strategy and paid efforts
• Plan and manage the organic social content calendar, selecting content, writing copy and designing post schedules to support multiple initiatives.
• Organize shoot days when needed to keep content fresh, timely, and aligned with calendar.
• Analyze performance through reporting and social listening, sharing insights on audience sentiment, engagement, and trends - turning data into opportunities.
• Ideate and produce organic social content: Stay ahead of trends and tools, experimenting with new formats, editing styles, and emerging platforms to keep Husqvarna's content fresh and relevant.
• Be the creative voice of Husqvarna's organic channels: Creating stories, visuals, and videos that bring fresh content to Husqvarna fans across every platform.
• Capable of personally operating Husqvarna tools (ie chainsaws, blowers, string trimmers) to demonstrate products in action, turning real-world use into shareable content our audience resonates with.
• Ensure every post meets brand and safety standards, performing quality checks before publishing.
• Traveling for events and working on some weekends is required.

• Bachelor's degree in marketing, Digital Media, Communications, or a related creative field.
• 2-5 years of experience managing social channels for a brand or agency with a proven ability to produce high-quality videos, photos, and copy that engage audiences on platforms like META, TikTok, YouTube, LinkedIn, and X.
• Have experience operating outdoor power equipment and will be confident in operating it safely and effectively.
• Hands-on creator with strong skills in short-form video, editing, and content production using tools such as Adobe Creative Cloud, CapCut, or mobile editing apps.
• Comfortable and confident both behind the camera and in front of it, capable of engaging with audiences through on-screen presence as well as producing content.
• Excellent writing and communication skills, with an ability to adapt style and tone for different platforms and audiences.
• Deep understanding of social trends, storytelling, and audience engagement, with an eye for what performs across different platforms.
• Experience using social management tools to schedule, monitor, and analyze performance i.e. Sprinklr, Sprout Social (Emplifi preferred).
• Collaborative and detail-oriented, able to balance multiple projects and deadlines.
• Excellent communication skills, able to partner cross-functionally with marketing, product, and customer care teams.