Job Details

About CINC Systems

CINC Systems is the largest provider of accounting and management software in the community association management industry and the innovator behind accounting and banking integration. Founded in 2005 by a banker as the industry's first SaaS offering, CINC Systems now employs more than 250 people and provides software and applications to more than 50,000 associations across the U.S, servicing nearly 6 million homeowners. In January of 2024, Hg Capital made a significant investment in CINC to accelerate the company's growth trajectory and institute rapid product development.

While innovation continues to drive our growth, our people are who sustain our growth. Does the idea of being part of a humble, accountable, and team-oriented work culture with great benefits in a hybrid work environment sound appealing? If so, please read about the Product Marketing Manager role we are hiring for to see if you'd be interested in applying to be part of the CINC team!

Key Responsibilities:

Go-to-Market

• Develop and refine differentiated messaging and positioning grounded in customer insights and competitive intelligence.
• Lead and execute comprehensive GTM plans for new feature releases and product launches, partnering with Product Management and Sales.
• Develop and deliver impactful Sales Enablement to drive sales results.
• Define and measure success metrics for key marketing and enablement initiatives, and develop recommendations to address gaps and replicate successes.

Customer & Market Insight

• Deepen our understanding of market trends, customer segments, and buyer personas through quantitative and qualitative research.
• Contribute to and/or own portions of our competitive analysis and win/loss insights to shape strategy and improve sales outcomes.

Content Development

• Produce and oversee the development of high-impact content that supports the full buyer journey-white papers, case studies, blog posts, emails, webinars, videos, sales collateral, and more.
• Collaborate with Revenue Operations to create drip marketing campaigns to progress opportunities and support the buying and sales process.
• Equip Sales with the content and tools they need to effectively sell.

Voice of Customer

• Establish and manage feedback loops between customers and product teams to influence roadmap priorities and ensure alignment with real-world needs.
• Represent the customer perspective in strategic conversations and contribute to long-term product planning.

Requirements

• 5+ years of experience in product marketing or adjacent roles (e.g., consulting, growth marketing, communications, product management) in a B2B SaaS company.
• Proven track record of owning GTM plans and launching products or features in fast-paced environments.
• Ability to translate technical capabilities into compelling, customer-centric narratives.
• Strong cross-functional collaboration skills and the ability to influence without direct authority.
• Excellent communication, writing, and storytelling abilities.
• Highly analytical; comfortable using data to drive decisions and measure outcomes.
• Experience with market intelligence, CRM systems (e.g. Salesforce, Hubspot), and marketing automation tools a plus.
• Bachelor's or higher level degree strongly preferred.

Benefits:

• Great working environment
• Career development
• Work/life balance
• Annual bonus
• Medical
• Dental
• Vision
• Life Insurance
• Short-term & Long-term disability insurance
• Flexible Spending Plan (childcare & healthcare)
• 401K (matching available)
• 136 hours of paid time off per year
• 10 paid holidays per year
• Bonus holiday: Your birthday is a paid day off!
• 2 self-care/mental health days per year
• Free snacks & Coca-Cola soft drinks (when in office)

CINC is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.