Job Details

Community Engagement Ambassador & Marketing Coordinator

Santa Rosa, California, United States YogaSix Santa Rosa, CA

Overview

Community Engagement Ambassador & Marketing Coordinator
Location: Santa Rosa, CA
Brand: YogaSix

YogaSix Santa Rosa is looking for a passionate, energetic, and creative Community Engagement & Marketing Coordinator to grow our local presence, foster authentic connections, and elevate the YogaSix brand in Santa Rosa.

If you love yoga, community building, and unforgettable experiences both in-studio and out in the community, this is the opportunity for you. You'll be at the forefront of local marketing, events, partnerships, and content creation, helping us fulfill our mission: making yoga inclusive, energizing, and transformational for everybody.

Key Responsibilities

• Member Experience & Studio Events
• Plan and execute weekly in-studio activations that surprise and delight (e.g., wellness vendor days, tea tastings, themed classes).
• Coordinate milestone celebrations for members (e.g., 100-class achievements, birthdays, transformation journeys).
• Highlight a "Member of the Month" with social features and exclusive perks like merchandise, class packs, or free workshops.
• Manage community boards, gratitude walls, and wellness challenges to boost connection and retention.
• Local Partnerships & Community Outreach
• Build strategic partnerships with local businesses, wellness providers, and apartment communities to drive trial and engagement.
• Coordinate pop-up yoga classes at parks, farmers markets, coworking spaces, and community events.
• Establish corporate wellness programs with local companies, offering exclusive rates or tailored class experiences.
• Develop referral and incentive programs to reward member advocacy and stimulate organic growth.
• Social Media & Content Creation
• Own the studios local Instagram and Facebook accounts - post daily stories, reels, and behind-the-scenes highlights.
• Collaborate with instructors to film engaging short-form videos (e.g., pose breakdowns, class intros, yoga tips).
• Launch creative social media contests and referral campaigns (e.g., Bring a Friend Free Week, Post-Class Glow Up).
• Event Planning & Marketing
• Host quarterly themed classes and community events (e.g., Full Moon Flows, Holiday Yoga Parties, 108 Sun Salutations).
• Organize studio open houses and bring-a-friend events to drive lead generation and trial.
• Support major events like grand openings, anniversaries, and community days with vendors, giveaways, and live music.
• Lead Generation & CRM Support
• Partner with the Sales Team to capture and nurture leads from events, social campaigns, and pop-ups.
• Keep marketing metrics up to date in the CRM and assist with lead follow-ups.
• Collect member and prospect feedback to continually optimize outreach and event strategies.
• Qualifications
• Experience:
• 12 years in marketing, community outreach, events, or boutique fitness.
• Yoga or wellness background is a strong plus.
• Skills:
• Excellent communicator and relationship builder
• Social media savvy (especially Instagram and short-form video trends)
• Highly organized, self-motivated, and resourceful
• Personality:
• Vibrant, approachable, wellness-oriented, and passionate about yoga's power to transform lives
• Location:
• Must be local to Santa Rosa and able to attend events and pop-ups throughout the area
• Why Join YogaSix Santa Rosa?
• Be part of a welcoming and transformative yoga community grounded in inclusion and growth
• Enjoy a flexible, creative work environment with passionate instructors and engaged members
• Make a lasting impact by helping more people discover the benefits of yoga for body and mind
• How to Apply
• Send your resume and a short video or note explaining why you're the ideal candidate to represent YogaSix Santa Rosa.
• We want to know: How will you turn yoga into a movement in our city?