Job Details

Develop and execute the overall public relations plans for the Wonderful Companys portfolio of wine brands, specifically Lewis Cellars and Landmark Vineyards. Conceive and manage branded special events at food and wine festivals and national and regional trade shows, conduct media tours, integrations, and sampling programs, serving as a brand spokesperson and representative. Oversee scoring program, trade and consumer media relations efforts, influencer programs and outreach including media list development, tracking and monitoring, and packaging coverage and clips. Prepare and present seasonal and quarterly report and establish ongoing media monitoring. Manage third party event vendors and agencies as needed. Build and nurture proactive and reactive media relationships with key trade, lifestyle, and food & beverage contacts; develop proactive pitching calendars and find new and relevant ways to keep our brands top of mind. Define the brand voice through press releases and pitches, an...Wine, Associate Manager, Manager, Associate, Hospitality, Monitoring, Manufacturing, Business Services