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Senior Brand Manager, Winery – Hybrid - Santa Rosa

Bring your entrepreneurial mindset, consumer-first approach, and brand strategy development know-how to a high growth family wine group in Senior Brand Manager role.

Nimble and scrappy, you are known as a go-getter. You thrive in ever-changing and evolving companies where the fast-paced environment builds momentum, propelling you forward. Agile and flexible, you champion innovation, embrace change, pivot on a dime, and do so with confidence and savvy.

Driving significant growth across this luxury portfolio of brands, you are a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer at the forefront of your thinking.

Responsibilities:

• Develop brand strategies and positioning for priority brands, including consumer-compelling point of difference.
• Develop brand marketing plans that are applicable across PR, paid media, partnerships, events, and retail accounts.
• Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations, and product development, including packaging, ensuring consistent messaging, imagery, and quality standards.
• Maintain accountability for approved brand budgets, revenue, and gross margin.
• Assign and manage creative work through external agencies/vendors.
• Work closely with Sales to execute the marketing plan and ensure that materials are available to drive results.
• Coordinate branded special events, winemaker appearances, wine submissions, and story pitches as needed.
• Perform as an effective and eloquent ambassador for the brands at both trade and consumer events.
• Work with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence.
• Identify opportunity by channel, market, consumer, product, or other for brand consideration.

Qualifications:

• Bachelor's degree + 4 years'+ premium wine brand marketing and/or luxury goods or beverage experience.
• Significant experience in promotion, packaging, and merchandising design/implementation.
• Experience in brand strategy, marketing communications planning, and budget/P&L management.
• Strong analytic, strategic, and creative skills.
• Ability to balance multiple priorities, meet deadlines, and thrive in a demanding, constantly changing environment.
• Self-motivated, team-oriented ethics, and excellent interpersonal skills.

Hybrid Role - Tues-Thursday onsite, Mon&Fri remote

Salary: $140K - $165K

Hire contingent on passing background check.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Project Management, and Strategy/Planning

Industries

Beverage Manufacturing, Wholesale Alcoholic Beverages, and Food and Beverage Retail