Job Details

At Zero, our vision is to pioneer the future of energy by creating better and affordable fuel made from air and water. As a Guinness World Record holder for the first flight powered by 100% synthetic fuel and a Formula 1 heritage, we look to make the impossible possible!

We are now seeking a Global Head of Marketing who can implement Zero Petroleum's global marketing strategy to generate revenue streams and build a global brand. The goal is to ensure Zero's marketing efforts are successful in helping Zero to be the preferred partner, developer, and supplier of synthetic fuels.

Responsibilities

• Provide support to the CSMO ensuring the Executive Team's vision is operationalized.
• Develop and implement marketing strategies to support Zero's overall strategies and objectives domestically and internationally.
• Develop revenue generating channels in preferred sectors such as Automotive.
• Work with the Commercial Directors to support their revenue generating objectives through developing effective marketing strategies.
• “Listen” to the trends of the market to identify and communicate opportunities for Zero.
• Develop a marketing plan for Zero and manage its day-to-day implementation.
• Plan and organize marketing operations (product development, branding, communications, etc.), to ensure they project Zero's unique “voice.”
• Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.).
• Ensure social media channels and website are up to date and utilized to full effect to support Zero's growth targets.
• Manage and enhance relationships with sponsorship partners, agencies, events companies, etc.
• Create a solid network of strategic partnerships that deliver value.
• Manage and develop the marketing team to ensure team members are engaged and delivering high quality work.
• Ensure brand guidelines are implemented consistently both externally and internally through creation of templates and other brand/marketing assets.

Required Skills

• Proven experience as a marketing director or similar role.
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).
• Experience in establishing a “challenger” global brand.
• Experience of working in a pre-revenue scale-up organization.
• Knowledge and understanding of trends in sustainable fuel and particularly aviation/automotive/transport generally.
• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
• Content creation and website design experience.
• Knowledge of social media platforms and SEO to effectively lead digital marketing campaigns.
• Strong leadership skills to effectively lead Zero's marketing operations.
• Excellent analytical skills to effectively analyze market trends and competitors.
• Creative and out-of-the-box thinking to devise innovative marketing campaigns.
• Outstanding communication (written and verbal) and interpersonal abilities.
• Proficient in MS Office and business software (e.g. CRM).
• Ability to build collaborative and productive relationships across teams within the organization.
• Ability to develop strategies and presentations/PR for investor relations and funding rounds.

Preferred Skills

• Strong financial skills to effectively review financial forecasts and set targets.
• Managing marketing projects with external agencies.