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The Advantage of the Niche Job Board


For an employer, getting a position filled can be as challenging as it is for a job seeker to land a position. With the hundreds of job seekers applying for Santa Rosa Jobs, it can be difficult to know where to start. This is where niche job boards can be tremendously helpful. Here are five ways in which tapping these unique resources can benefit your business:

1. Each niche job board specializes in one field. This is highly advantageous for many readily apparent reasons. If you are the head of an advertising firm looking for people with backgrounds in advertising, you can start searching through an advertising job board (where everyone already has the necessary experience) rather than diving through thousands of entries on a general job board.

2. The applicant pool is smaller. The mere act of starting your search on a niche job board narrows down your candidate searching immeasurably. You are in an environment where nearly every candidate can potentially fill your position. From there, it’s only a matter of time before you have your top five candidates up for consideration.

3. Every candidate on the board has the relevant background and/or experience. It is practically a guarantee that a niche job board specializing in what your business does (retail, construction, restaurants) has someone qualified to fill your vacant position. Since no two restaurants or retail stores are the same, this pool can help you find a job seeker who is a good fit for your business.

4. Niche job boards can be localized. Like standard job boards, niche job boards can be very broad in terms of geographic scope. A search for editing jobs can turn up results from all over the country. This isn’t terribly helpful if your business is located in Milwaukee and the qualified people are all in San Diego. However, niche job boards that are localized, or offer the ability to narrow down search queries to a specific county or city, do exist.

By Kyle Wise

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